Innovation and Startup Ecosystem

Shree Sai Prakashan is writing a full set of B.Pharm titles to this new NEP 2020 syllabus. Get notified the moment the book for this subject is released, or pre-book sets for your college.

Unit 1 · Introduction to Innovation & Entrepreneurship 6 hrs

Defining innovation and entrepreneurship; types of innovation (product, process, business-model, social); invention versus innovation; the importance of innovation for economic growth and solving societal problems; disruptive technologies; and the startup ecosystem — entrepreneurs, incubators/accelerators, mentors, investors, government and academia.

Unit 2 · Ideation & Opportunity Identification 6 hrs

Identifying problems and market gaps through observation, empathy mapping and user interviews; market-research basics; generating ideas with brainstorming, SCAMPER, mind mapping and design-thinking principles; and opportunity analysis and feasibility — market sizing, competitive analysis and SWOT.

Unit 3 · Building an MVP & Validation 6 hrs

Lean-startup methodology and the Build–Measure–Learn loop; the concept, scope and types of a Minimum Viable Product; rapid-prototyping tools and UX basics; and validation through customer interviews, A/B testing, and the decision to pivot or persevere.

Unit 4 · Business Models & Startup Operations 6 hrs

The Business Model Canvas and value-proposition design; legal structures (sole proprietorship, partnership, private limited); intellectual property (patents, trademarks, copyrights); startup funding (bootstrapping, angel investors, venture capital); and team building and mentorship.

Unit 5 · Scaling, Ecosystem Engagement & Future Trends 6 hrs

Growth strategies and scaling — marketing and sales, user acquisition and retention; exit strategies (acquisition, IPO); engaging with the startup ecosystem through networking, competitions and incubators; and future trends including artificial intelligence and other emerging technologies.